A brain child of Ana Ali, Lajwanti came into existence in 1996. From a small outlet in Pearl Continental Lahore, it quickly grew into a nationally recognized brand before hitting the international stage a few years back and taking the overseas fashion industry by storm.For Ana Ali, Lajwanti is much more than just a business. It is a way for her to express herself and put her dreams into practice. It is for this reason that she takes meticulous care of each aspect of Lajwanti’s creations and leaves nothing to chance. She still claims to have sleepless nights when she hits an artist’s block!Lajwanti by Ana Ali houses semi-formal, formal, pret and bridal collections. Each collection carries the signature Lajwanti style focusing on design novelty, superior workmanship and timeless beauty.